It thrives in the digital space
Digital promotions in Music PR have changed the game for artists, bands, and other musical ensembles. Music PR is now a 24/7, 365 days a year monster that must be fed with fresh and new information at all times. Blogging, Twitter, Facebook are all great elements in a strategic promotional music campaign. YouTube can be the biggest booster of all as long as the artist's message is clearly defined and the videos are top quality.